Benz

model Karolina Kurkova is going to be the face of the 2011 Mercedes-Benz CLS coupe.

The automaker announced today that Kurkova will replace last year's model, Milla Jovovich, as their "key visual" in the coming year amok fashion week. The photographer Craig McDean Kurkova shot campaign to be launched next month during Fashion Week in Berlin.

Earlier this fall, Kurkova Gianfranco Ferre opened the show runway in Milan and modeled for Elle and Vogue Japan. More recently, she appeared on the cover of Numero Japan, shot by Alex Cayley. Forbes ranked it the sixth highest-paid model in the world in 2008, she fell off the list in 2009 after his contract expired Victoria's Secret.